Payflow Link is a secure, PayPal-hosted, HTTP-based Internet payment solution. It allows you (a merchant with an internet merchant account) to securely connect your customers to PayPal's secure server and use it to automate order acceptance, authorization, processing, and transaction management. Payflow Link is the choice for merchants who process low to moderate order quantities and prefer a solution that is especially easy to implement and maintain.
Below are the features of Payflow Link:
Easy to implement and use. PayPal supplies you with HTML code you need to get started.
Customizable to your website. You can customize the look and feel of the PayPal-hosted order forms to reflect your website design.
Responsive and reliable. Payflow Link immediately advises customers whether their transaction was successful.
Email receipt notification. With approved transactions, Payflow Link can send an email confirmation receipt to you and your customers.
High security. All transactions processed on PayPal-hosted forms occur over secure SSL connections. All certificates required to ensure both authentication and security are hosted by PayPal. You can specify that only certain Web pages (for example, your e-commerce site) are valid entry points for the transaction processing pages.
Fraud protection. Payflow Link supports a large set of automated fraud protection tools, including Address Verification Service (AVS) and Card Security Code (Card Security Code).
Access for off-line orders. PayPal Manager gives you the flexibility to process orders off-line, including orders received by phone, fax, email, or in person.
You insert a short bit of HTML text into your Web page. The code creates a Buy button on your Web page that links your customers to PayPal's secure Payflow Link pages.
When your customers click the Buy button at your Web store, they are redirected to a sequence of secure Payflow Link order processing forms hosted on the Payflow services server. All forms except the Receipt form are optional. Using the Payflow Link Configuration page, you specify the content of these forms and configure their appearance to reflect the look and feel of your Web store (including your logo).
When the customer submits the Payflow Link order form, PayPal acts as the gateway to the transaction processing networks (much like the swipe machine for physical credit cards). Once the transaction is processed, the customer is returned to your site (or to any URL that you specify).
You can configure Payflow Link to send both you and your customer email receipts. You can also configure Payflow Link to return transaction date to your site.
For detailed information about Payflow Link, refer to Payflow Link User’s Guide, which is available on the Documentation page on PayPal Manager.